New trends on the food market
MORE SPEAKERSSpeakers
Marta Marczak
Director, Brand Strategy Team
PwC
Marta Marczak works as a director in Advisory, leading the Brand Strategy team. She is a sociologist by education, having worked as a marketing strategist for the past 13 years. Carrying out research on changing cultural phenomena, she supports the development of strong, engaging brands. Marta is the author of positioning strategies and product innovations for multiple leading food brands, including the ones owned by family businesses.
Participates in the sessions:
-
New trends on the food market
- Where is the market heading? Millennials, growth of affluence, development of digital technologies. Preferences of informed consumers
- On a carousel of trends. A new offer for food producers
- Top quality food, superfood, unprocessed and natural products
- Marketing strategies, packaging and distribution versus life styles. Known brands newly presented
New trends on the food market
- Edward Bajko - Chairman of the Board, SM Spomlek
- Mariusz Dadej - Director, PolBioEco
- Filip Hewelke - Development Manager, Przedsiębiorstwo Przemysłu Spożywczego PEPEES SA
- Sylwia Majewicz - President, Podlaskie Zakłady Zbożowe SA
- Marta Marczak - Director, Brand Strategy Team, PwC
- Olimpia Wolf - dlahandlu.pl
BACK